Under Armour

Branding + Art Direction + Design

Pioneered and established the brand direction for the "Test of Will," an advanced urban fitness challenge for Under Armour targeting Southeast Asia. It was first launched in 2016, attracting participants from all over the region.

branding- Under Armour Test of Will
michael phelps - Under Armour Test of Will
postcard design- Under Armour Test of Will
branding- Under Armour Test of Will
female doing crossfit- Under Armour Test of Will
medal design - Under Armour Test of Will
postcard design - Under Armour Test of Will
logo lockup - Under Armour Test of Will
form design - Under Armour Test of Will
t-shirt design - Under Armour Test of Will
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