Create 32

Branding + Art Direction + Design

Create 32 is a hackathon initiative sponsored by Samsung to gather developers of all levels to build on Near Field Communication (NFC) technology prototypes within 32 hours. Because participants don't get to sleep for 32 hours, day and night component was added into the brand identity system to make it unique and playful. At the same, this also aided the participants to know the time of the day.

geometeric poster - event branding isobar Create 32
geometeric poster - event branding isobar Create 32
landyard design - event branding isobar Create 32
logo design - event branding isobar Create 32
paper cup - event branding isobar Create 32
tote bag - event branding isobar Create 32
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