Mercedes Benz
Concept + Advertising + Art direction
Mercedes-Benz wants to launch of their A-class series with a take over the city for one night by energising the streets. There will be a party at 3 locations but these locations are held secret. The fun was to find where these locations were. Clues were hidden all over the streets of Malaysia, Kuala Lumpur with some only appearing at night. And these hidden clues will be uncovered by the power of people on social media.